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Mission, Vision and Guiding Principles
Mission, Vision and Guiding Principles

Our Mission

Serving you, meeting today's challenges, focusing on the future.

Our Vision

To make Jacksonville's local government the most responsive and effective city government in America, and Jacksonville the best place in the nation to live, work and raise a family.

Guiding Principles

  • Value all the contributions of our culturally-diverse workforce
  • Practice long-term planning
  • Inform and educate customers openly and effectively
  • Treat each other with courtesy and respect
  • Demonstrate honesty and integrity in all actions
  • Encourage and support innovation
  • Provide training to support the mission through innovative means
  • Achieve the mission through team work
  • Treat customers as you want to be treated
  • Fix the problem, not the blame
  • Exercise sound judgment in meeting community and customer needs
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