The Duval County Tourist Development Council (TDC) is the governing body that oversees the collection and distribution of the local-option tourist development tax authorized to counties by Florida Statutes.
The TDC is composed of nine members appointed by the Jacksonville City Council: the Council President (who serves as Chair); two elected officials from the City of Jacksonville, the Beaches cities and Baldwin; three representatives of the accommodations industry subject to the tourist development tax (motels, hotels, RV parks, and the like); and three other persons involved in the tourism industry and tourism promotion (representing restaurants, museums, attractions, and other similar establishments). The TDC carries out its work via quarterly meetings of the full TDC.
Jacksonville currently levies a six percent tourist development tax on transient accommodations in the city. In addition to its many other duties, the TDC utilizes a portion of this tax to fund tourism promotions and events that will generate a substantial number of visitors to Jacksonville, the Beaches and Baldwin. In doing so, the TDC has a unique opportunity to impact tourism by offering grants for those applicants that are planning a convention, special event or conference in the Jacksonville area.
The TDC reviews competitive applications and allocates funding to help pay for the operational and advertising expenses of festivals, sporting events, conferences and the like, all of which have the potential of attracting substantial numbers of visitors who will book hotel rooms, eat in area restaurants, visit attractions and shop in the city while attending the supported event.
Of the six percent bed tax collected, two percent is deposited into the Sports Complex Capital Maintenance Enterprise Fund as authorized by Ordinance 2009-817-E, two percent is dedicated to paying debt service on the bonds issued to construct Alltel Stadium, and the other two percent is dedicated to tourism promotion. The TDC uses 70 percent of the money dedicated to tourism promotion to fund a contract with Visit Jacksonville to advertise and market the city and its attractions via newspaper and magazine ads, publication of informative magazines and brochures, targeted marketing to travel writers and tour operators, and various other means of spreading the word about Jacksonville as an attractive destination for visitors.
Annette R. Hastings
Tourist Development Council
117 W. Duval St., Suite 425
Jacksonville, FL 32202
Phone: (904) 630-7625
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