Alert Today Alive Tomorrow - Cyclist, Driver and Pedestrian Safety Campaign

Alert Today Alive Tomorrow Logo
On Friday, March 1, 2013, the Jacksonville Sheriff's Office (JSO) in partnership with the Florida Department of Transportation (FDOT) and the Florida Highway Patrol (FHP) announced the launch of a city wide awareness campaign among motorists, pedestrians, and bicyclists to reduce the amount of crashes and fatalities occurring on our roadways.

For more information please visit 

- Traffic Statistics

- News Releases

- Traffic Safety Awareness Campaign Materials 

- Traffic Safety and Enforcement Notices       

Traffic Statistics

  • In Jacksonville, traffic fatalities increased 5% in 2013, up from 138 in 2012 to 145 in 2013. In 2011 Jacksonville experienced the lowest number of fatalities in 12 years, with 103 fatalities.
  • For a second year in a row (2012, 2013) there was an increase in Motor Vehicle vs. Pedestrian fatalities. Unfortunately many of those included pedestrians who were at fault: jaywalking or darting out into traffic; walking while impaired; nor walking on the available sidewalks. Some drivers were also at fault.
  • Motorcyclist fatalities increased in 2013, up from 19 in 2012 to 25 in 2013. Excessive speed continues to be a contributing factor to many motorcycle fatalities on Jacksonville roadways. Drivers need to drive with caution.
  • Motor Vehicle vs. Bicyclist fatalities are also a concern. Many bicyclists continue to ride while impaired and some don’t follow the rules of the road.

Brochure Inserts


No Regrets When You Drive With Care:


Image of the W.H.A.L.E. Check Card

TV Commercials

:30 Commercial - FDOT Alert Today - Alive Tomorrow Public Service Announcement - English Version

:30 Commerical - FDOT Alert Today - Alive Tomorrow Public Service Announcement - Spanish Version

:30 Commerical - Bicycle Safety Public Service Announcement (partnership with One Road Jax)

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