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On Friday, March 1, 2013, the Jacksonville Sheriff's Office (JSO) in partnership with the Florida Department of Transportation (FDOT) and the Florida Highway Patrol (FHP) announced the launch of a city wide awareness campaign among motorists, pedestrians, and bicyclists to reduce the amount of crashes and fatalities occurring on our roadways.

For more information please visit www.AlertTodayFlorida.com 

- Traffic Statistics

- News Releases

- Traffic Safety Awareness Campaign Materials 

- Traffic Safety and Enforcement Notices       
 

 

Traffic Statistics

In Jacksonville, traffic fatalities increased from 152 in 2015 to 169 in 2016. This loss of life occurs at a higher rate than other deaths including murder, homicide (non- criminal death), and suicide in our community. Loss of life that occurs as a result of a traffic crash or incident are largely preventable.

Motor vehicles versus another motor vehicle, as well as motor vehicle crashes involving pedestrians, bicyclists and motorcycles are all tracked. Investigators assess these crashes to determine whether or not impairment and/or failure to follow Florida State traffic laws exists for any of those involved in these incidents.
 
  • Crashes with fatalities involving a motor vehicle and a pedestrian have increased in each of the previous four years (2012-2015). In 2016, 42 vehicle vs. pedestrian crashes were reported, compared to 2015 when there were 43 crashes of this type. This data includes those crashes with a pedestrian crossing in a place other than crosswalk; against the light; as well as crashes with an impaired driver and/or impaired pedestrian.
  • Motor Vehicle vs. Motor Vehicle fatalities increased from 39 in 2015 to 52 in 2016. This is a one year increase of (33.6%).
  • Motor Vehicle vs. Bicyclist fatalities also increased from 2015 to 2016. Fatalities in this type of crash increased from 4 in 2015 to 7 (75%) in 2016.
  • The Jacksonville Sheriff's Office realizes that changing driver and pedestrian behavior in traffic is a long term process. That is why we continue to apply for traffic grants that afford us an opportunity to educate the public utilizing off-duty officers who are compensated through the grant(s). This creates a force multiplier to existing traffic enforcement efforts:
    • In 2016 the JSO administered traffic enforcement grants, with partners, totaling approximately $62,000 with nearly 1,295 additional (overtime) hours of public education and enforcement efforts. 
    • From January 1, 2017 – September 15, 2017, the JSO administered traffic enforcement grants, with partners, totaling $92,551 with approximately 2,027 hours of additional (overtime) hours.
 

News Releases

 

Traffic Safety Awareness Campaign Materials



Billboards


No Regrets When You Drive With Care - Bicycle Safety Billboard

No Regrets When You Drive With Care - Buckle Up Jax Billboard


No Regrets When You Drive With Care - Pedestrian Safety Billboard



Brochures


Brochure Inserts


Flyers:

No Regrets When You Drive With Care:


 

Image of the W.H.A.L.E. Check Card



TV Commercials


:30 Public Service Announcement: JSO Officers Sing for Safety
 

:30 Commercial - FDOT Alert Today - Alive Tomorrow Public Service Announcement - English Version

 
:30 Commerical - FDOT Alert Today - Alive Tomorrow Public Service Announcement - Spanish Version
 


:30 Commerical - Bicycle Safety Public Service Announcement (partnership with One Road Jax)
 



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