Mayor Launches 'More of This, Less of That' Campaign

May 20, 2013  
More of This, Less of That

City to use social media to foster dialogue
To continue the civic discussion following the JAX2025 community visioning initiative, Mayor Alvin Brown announced the  More of This, Less of That campaign. Residents are asked to share photos and ideas on what Jacksonville does well, and where we can improve.
The program provides an easy way for residents to communicate with their city and share ideas to improve their community in an interesting and visual way.
Residents can post photos to Twitter or Instagram with the hashtag #MoreofThis for things they want to see more of. They can use #LessofThat for subjects that they want improved. Photos can also be posted to the City of Jacksonville’s Facebook page or emailed to or

Following submission, selected photos will be posted to boards on the City of Jacksonville’s Pinterest page and shared on the city’s social media accounts.
“We designed More of This, Less of That to be a user-friendly opportunity that empowers people to more effectively share their opinions on what works – and what doesn’t – in Jacksonville,” said Mayor Brown. “We are excited that this will be a great, 21st Century-minded tool to initiate important discussions and engage residents.”
For more on the More of This, Less of That campaign, click here.
Follow the City of Jacksonville on Twitter and Instagram with the username @CityofJax.
Connect with the city on Facebook at
See the city’s Pinterest boards at