Joyce Morgan first came to Jacksonville in 1988 prior to being a television personality in Atlanta and Macon, Georgia to become the morning news anchor at Channel 17 (WJKS). She left for a short stint in Dallas, but returned to Channel 4 (WJXT) and has been a media staple since 1993. She lived on the Southside and Argyle before settling with her family in Arlington in 1999.

Morgan is a former news anchor and reporter, who has nearly three decades in broadcasting and is well known and respected throughout the south. These experiences have exposed her to Arlington and the entire county and have helped sharpen her knowledge and understanding of what is essential to a strong community and city.

Morgan is currently a media and public relations consultant focusing on delving into community outreach for local and regional clients. She has been a lifelong community servant using her communication and public relations experience to volunteer with dozens of organizations from the Bridge of Northeast Florida, PACE Center for Girls, the Diabetes Association, Cancer Society, Children’s Home Society, numerous PTAs, and the Arlington YMCA to educational institutions like Edward Waters College.

Morgan received her Bachelor of Science degree in Business Education from Jacksonville State University in Jacksonville Alabama. She has received additional training as a Sales Representative, Certified Financial Literacy Trainer and a Life Skills Trainer along with becoming a National Image Trainer with BeautiControl Cosmetics.

Morgan has a host of honors ranging from– media awards to Girl Scouts Women of Distinction and Media Woman of the Year in Atlanta GA. She has also garnered recognition from the Women of Color Cultural Foundation, the YWCA, Diabetes Association and the American Heart Association.

Morgan is married to Dr. Richard Danford, Jr. CEO of the Jacksonville Urban League. They have three children, Faith, Morgan, and Richard Danford III.

Joyce and her family are members of Bethel Baptist Institutional Church.